Sharing excellence

Ancient trees plant young trees

For each cake you buy, we will plant one tree on your behalf.

You will then receive a certificate with the details of the area where it was planted.

We partnered with the excellent OblongTrees who impressed us for three main reasons:

  • They spend all the money they receive to pay planters to plant real trees (as opposed to many charities with much less transparent structures)
  • They do not allow double-counting (when someone plant a tree on behalf of someone and then sells carbon credit against them later)
  • They are not about green-washing, they check their planters really do exactly what we pay for: plant a real tree.

We benefit so greatly from ancient trees, to plant a few new ones it’s the least we can do.

We’re under no impression we’re saving the world, but it’s a start.

And we like the idea of a bit more trees in the world.

Free express (~3 days) shipping for most orders over £100 / $200 / €225!